run-of-paper

run-of-paper
(ROP)
  букв. по ходу бумаги, газеты (размещение объявления на полосах газеты или журнала по усмотрению издателя без чётко оговорённого места); однопрогонная многокрасочная печать

Англо-русский словарь по рекламе . 2014.

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Смотреть что такое "run-of-paper" в других словарях:

  • run of paper — UK US adjective (also run of press, also run of publication, ABBREVIATION ROP) MARKETING ► used to describe advertising space in a newspaper or magazine bought at a rate that does not allow the business buying the space to choose a particular… …   Financial and business terms

  • run-of-paper — | ̷ ̷ ̷ ̷| ̷ ̷ ̷ ̷ adjective : to be placed anywhere in a newspaper at the option or discretion of the editor run of paper advertisement abbr. R.O.P. * * * /run euhv pay peuhr/, adj. See R.O.P. [1950 55] …   Useful english dictionary

  • run-of-paper — adjective Date: circa 1923 to be placed anywhere in a newspaper at the option of the editor < run of paper advertisement > …   New Collegiate Dictionary

  • run-of-paper — /run euhv pay peuhr/, adj. See R.O.P. [1950 55] * * * …   Universalium

  • run of paper — Denoting an advertisement in a paper, magazine, etc. , in which the publisher decides where the advertisement shall be placed. This is offered at a lower rate than an advertisement set in a specified position in the publication …   Big dictionary of business and management

  • run of press — UK US adjective (abbreviation ROP) MARKETING ► RUN OF PAPER(Cf. ↑run of paper) …   Financial and business terms

  • run of publication — UK US adjective (abbreviation ROP) MARKETING ► RUN OF PAPER(Cf. ↑run of paper) …   Financial and business terms

  • run of book — /ˌrʌn əv bυk/, run of paper /ˌrʌn əv peɪpə/ noun an advertiser’s order to the advertising department of a publication that buys advertising space at the basic rate and does not specify the position of the advertisement in the publication. Abbr… …   Marketing dictionary in english

  • Paper Mill Run — Paper Mill Run, also known as Monoshone Creek, is a small tributary of Wissahickon Creek in Philadelphia, Pennsylvania, USA. Its watershed includes parts of the Mount Airy and Germantown neighhborhoods of Philadelphia. For most of its length the… …   Wikipedia

  • Paper drilling — is a technique used in trade binderies for providing large quantities of paper with round holes. The paper can be processed as loose leafs and in brochures (stitched, perfect bound). The holes usually serve for storage (filing), sometimes for… …   Wikipedia

  • Paper Tiger Television — (based in NY) has been creating fun, funky, hard hitting, investigative, compelling and truly alternative media since 1981. The programs produced at PTTV have inspired media savvy community productions and activism around the world. Their archive …   Wikipedia


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